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what is e-cigarette

What are e-cigarettes?

  • E-cigarettes come in many shapes and sizes. E-cigarettes are mainly composed of e-liquid (including nicotine, flavor, solvent propylene glycol, etc.), heating system, power supply and filter tip. Through heating and atomization, aerosols with specific odors are generated for smokers to use
  • E-cigarettes are known by many different names. They are sometimes called “e-cigs,” “e-hookahs,” “mods,” “vape pens,” “vapes,” “tank systems,” and “electronic nicotine delivery systems (ENDS).”
  • Some e-cigarettes are made to look like regular cigarettes, cigars, or pipes. Some resemble pens, USB sticks, and other everyday items. Larger devices such as tank systems, or “mods,” do not resemble other tobacco products.
  • Using an e-cigarette is sometimes called “vaping.”
  • E-cigarettes can be used to deliver marijuana and other drugs.
  • Vaping Products can be categorized into ‘Liquid type electronic cigarettes’, ‘Products for improving smoking habits’, ‘Electronic Nicotine dependence products’, and ‘Subsidiary medical products’.
Taken from CDC website


To Protect 1 billion adult smokers around the world from exposure to numerous harmful substances they may be inhaled while smoking cigarettes and to improve their smoking habits by providing opportunities to have to purify experience on vaping which contains no cancer-causing substances such as Tar.

Humans have been legally allowed to use such things as cigarettes, alcohol, and coffee for centuries. Among them, the tobacco industry has been massively and steadily consumed all over the world. And we’ve been accumulating thousands of harmful ingredients together for a long time to supply the body with nicotine, which is easily released, like food.
MAISHOU has been considering ‘Human’ and ‘Environment’, and developing Vaping products for the purpose of improving smokers’ smoking habits. Our Business Philosophy is to commit ourselves to our duties and provide wide opportunities to experience safe products to individuals.

What’s the bottom line?

  • E-cigarettes have the potential to benefit adults who smoke and who are not pregnant if used as a complete substitute for regular cigarettes and other smoked tobacco products.
  • E-cigarettes are not safe for minors under the age of 18, pregnant women, and adults who currently do not use tobacco products.
  • If you’ve never smoked or used other tobacco products or e-cigarettes, don’t start.

Are e-cigarettes less harmful than regular cigarettes?

Yes-According to the British Broadcasting Corporation, the commissioned investigation report of the Public Health Commission of England pointed out that e-cigarettes are safer than traditional cigarettes, and the harm is reduced by 95%. The report also pointed out that e-cigarettes can help smokers quit smoking. Advocate the government to include e-cigarettes in the NHS’s medical security system[1].

Can e-cigarettes help adults quit smoking cigarettes?

There are different voices, and the following countries and evidence support its effectiveness. Let us hear what they say.

  • A study in the United States has confirmed that switching from cigarette users to e-cigarettes reduces the probability of suffering from respiratory diseases by 40% [2].
  • E-cigarettes release nicotine at a rate close to that of traditional cigarettes. For addicts, e-cigarettes can help them get rid of traditional cigarettes more than medicinal (for smoking cessation) nicotine [3].
  • The latest study published in the New England Journal of Medicine (NEJM) on January 30 said that e-cigarettes are nearly twice as effective as nicotine replacement therapy, including patches, sprays, throat lozenges and chewing gum. 18% of e-cigarette users can quit smoking after one year, but only 9.9% of alternative therapies
  • The New Zealand government officially announced on October 11, 2017: “The New Zealand government believes that e-cigarettes have the potential to assist my country in achieving the goal of the 2025 smoke-free national plan.” As early as 2015, the British government has proven: “E-cigarettes are more harmful than cigarettes. 95% less.”; The British National Health Service (NHS) also recommended that smokers use nicotine patches, nicotine gum, and e-cigarettes to quit smoking during the 28-day cessation campaign in October 2017 [4].
  • The UAE Standardization and Metrology Agency (ESMA) announced on February 16, 2019, that it would lift the sales ban on e-cigarettes. The first batch of approved e-cigarette products is expected to go on the market in mid-April. The UAE will become the first market in the Middle East where tobacco harm reduction products are legalized. Dr. Hanan Bald, head of the Dubai Smoke-free Initiative, said that the new standard for e-cigarettes It is a “good measure to protect people who still smoke, and will not ban smoking” [5].

People use e-cigarettes for various reasons, including:

  • to help them reduce or quit smoking
  • belief that they are less harmful than traditional cigarettes
  • cheaper than traditional cigarettes
  • taste better than traditional cigarettes.
  • can vape in places where traditional cigarettes are banned
  • curiosity
  • seen as more acceptable than traditional cigarettes.


  1. E-Cigarette Use and Adult Cigarette Smoking Cessation: A Meta-Analysis
  2. How effective are electronic cigarettes for reducing respiratory and cardiovascular risk in smokers
  3. The effectiveness of using e-cigarettes for quitting smoking compared to other cessation methods among adults in the United Kingdom
  4. Smokefree Aotearoa 2025
  5. UAE Ban on E-cigarettes to be Lifted by Mid-April
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